Universiti Teknnologi MARA (UiTM) has been awarded the 2009 Reader’s Digest Trusted Brands in the category of “universities” in Malaysia, reflecting the continued trust and confidence the people of Malaysia have in the University.
The award honours the university’s commitment to deliver its promises and meet the expectations of its students, parents and the community at large. Simon Cholmeley, Group Advertising Director for Reader’s Digest Asia says, “The winners of the Reader’s Digest Trusted Brands Awards are the leaders in their categories – the top choices of consumers. These brands have proven their commitment to quality, value, innovation, and to answering consumers’ everyday needs.”
Initiated in 1998, the Reader’s Digest Trusted Brand research study is recognized as one of the most representative and objective branding surveys in the region. The survey is based on responses received from 1000 telephone and postal interviews conducted across different sectors of Malaysian society. Respondents are asked to rate the university they name on six factors: Trustworthiness & Credibility, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility.
UiTM Vice-Chancellor, Dato’ Seri Professor Dr. Ibrahim Abu Shah said that the award was a fantastic achievement for the university. “We are proud to receive the award as it is an endorsement of our continuous efforts to evolve and update in order to provide the best teaching methods and facilities for our students. We have place renewed emphasis on quality improvement as well as research and innovation so as to achieve greater heights in academic excellence”. The Vice-Chancellor also expressed his appreciation to the Malaysian people for their vote of confidence and trust in UiTM.